Rebranding an American Landmark
The American Stock Exchange Building is an icon of Wall Street. Because of its storied heritage, the capacious interiors of the building right at the heart of the Financial District offer a unique opportunity to its next inhabitants, and we worked closely with ownership to bring forth the story and potential of this building. We provided beginning-to-end delivery of the 123greenwichstreet.com website along with refinements of the rebranding effort and complete redesign for interior and exterior visualizations.
Tags
Client
GHC Development
Creative
Red Leaf
Location
New York NY
Team
Derek Chan
Andy Liu
Rachelle Vagy
Henry Wu
123 Greenwich Street Web +
We designed, delivered, and maintained the website, which included front-end design, graphic design and implementation of floor plans and interactive maps, and copy-writing to tell the story.
The Future of The American Stock Exchange Building
Our team designed completely new interiors for this project that covered everything from a single tech headquarters tenant to a space prime for events and experiential retail. We then developed and delivered the stunning final visualizations products.
